How to Run A SaaS Business?

How to run a SaaS business? Below are some clues

GTM (Go To Market) 

Defining Value Matrix

• Defining Value Matrix

Positioning

• Positioning guidelines for PCSM on cloud vs Customer Acquisition

Pricing

• Commercial framework for PCSM on cloud
• Base solution
• Add-ons

Marketing

• Marketing plan and campaigns
• Pitch deck, brochures, emailers
• Case studies, battlecards

Commercial Framework

High Level Marketing Plan

Product Marketing: Brochure, Pitch deck, Value matrix, Positioning guide, Newsletter

PR/Though Leadership: Forrester study on decisioning

Digital: Website update, Organic social media, Paid Linkedin campaign, Search engine optimization, Email campaign, Paid digital campaigns

Events: Events/websinars, Sponsored events