How to run a SaaS business? Below are some clues
GTM (Go To Market)
Defining Value Matrix
Positioning
- Positioning guidelines for PCSM on cloud vs Customer Acquisition
Pricing
- Commercial framework for PCSM on cloud
Marketing
- Marketing plan and campaigns
- Pitch deck, brochures, emailers
- Case studies, battlecards
Commercial Framework
High Level Marketing Plan
Product Marketing: Brochure, Pitch deck, Value matrix, Positioning guide, Newsletter
PR/Though Leadership: Forrester study on decisioning
Digital: Website update, Organic social media, Paid Linkedin campaign, Search engine optimization, Email campaign, Paid digital campaigns
Events: Events/websinars, Sponsored events