How to run a SaaS business? Below are some clues
GTM (Go To Market)
Defining Value Matrix
- Defining Value Matrix
Positioning
- Positioning guidelines for PCSM on cloud vs Customer Acquisition
Pricing
- Commercial framework for PCSM on cloud
- Base solution
- Add-ons
Marketing
- Marketing plan and campaigns
- Pitch deck, brochures, emailers
- Case studies, battlecards